OUR STORY
Designed for Daily Greatness.
We started NiceG with one goal: to reimagine everyday accessories. No clutter. No plastic sparkle. Just clean, functional pieces that actually last — and look good doing it.
Our first mission? Fix the claw clip.
If you've ever had one snap in your bag, slide out mid-day, or dig into your scalp — you already know why. We were tired of clips that cracked, slipped, or looked like they belonged in a ₹50 bin.
So we designed The Unbreakable Clip — with a grip that actually grips, a shape that flatters, and a build that holds on for dear life.
Made in India.Built for long wear.Minimal, modular, and easy to love.
Co-Founder, Creative Director
Hi, I’m Divya.
I started NiceG because I couldn't find everyday accessories that actually worked. Most things felt flimsy, overly trendy, or just not worth it.
With a background in design and manufacturing, I knew we could do better. So I began prototyping what would become our first product — The Unbreakable Clip — at my home office in Ahmedabad.
We didn’t launch until it was just right. And that’s our promise to you: no noise, no pressure — just products that earn your trust daily.
Thank you for being part of our journey. This is just the beginning.
With a background in design and manufacturing, I knew we could do better. So I began prototyping what would become our first product — The Unbreakable Clip — at my home office in Ahmedabad.
We didn’t launch until it was just right. And that’s our promise to you: no noise, no pressure — just products that earn your trust daily.
Thank you for being part of our journey. This is just the beginning.
— Divya, Founder, NiceG
Our Journey
2024
The problem felt everywhere — but ignored. Flimsy clips, weak grip, wasteful design. Idea sparks in Ahmedabad.
Not mass-market. Not over-designed. Just right
We're not chasing trends or cluttering your cart with bundles. Every product we release
has a purpose — and passes the “would we actually use this daily?” test.
The NiceG standard is simple:
If it doesn’t work, it doesn’t ship.
has a purpose — and passes the “would we actually use this daily?” test.
The NiceG standard is simple:
If it doesn’t work, it doesn’t ship.
From Ahmedabad, with intent.
We’re proudly India-based and globally inspired.
Each product reflects the strength and simplicity of our process — from early sketches to real-world tests and thoughtful materials.
No shortcuts. No loud branding.
Just design that respects your time, your space, and your everyday
Each product reflects the strength and simplicity of our process — from early sketches to real-world tests and thoughtful materials.
No shortcuts. No loud branding.
Just design that respects your time, your space, and your everyday